Teleseminars and Purposeful Evil Disruptors Considered

Let’s face it anyone who has ever given a number of teleseminars knows there can be some rather unruly and combative guests who attempt to interrupt or disrupt the question and answer period. Indeed, if you have experience here you know exactly what I mean, and thus, my first advice to any new comer in this sector or using this type of informational marketing or perhaps for training and education – is to remain strong and in control. If you sound wishy-washy or unsure of yourself, you are bound to embolden such purposeful or even downright evil disruptors.Worse, you may find yourself in a situation where your investors, best customers, regulators, and competition lose faith in you, your company, and your ability to perform. If you do not handle yourself properly you could lose decades of credibility in a 30 minute teleseminar with a 10-15 minute minimum Q and A at the end. Now then, I’ve been on both sides of this game. That is to say I’ve been an evil disruptor, a competitor, and really given the speaker and presenter a hard time.And indeed, as paybacks are always a “witch” well, I’ve had my share of hard to deal with disruptors myself. Sometimes politically diametrically opposed, other times competitors who were ruthless to a Machiavellian fault trying to get me to flinch first. Now then, don’t assume everyone that asks you a question point blank is a disruptor, they very well be a buyer in the market for your products or services, and only need a little nudge or answer to their objections prior to closing of the sale.In fact, I’ve had what I thought were disruptors call me back personally, or emailed and later become my best customers – most loyal and best source of future referrals, so remember that. Next, I recommend killing everyone with kindness, often this will diffuse even a hard-nosed, hard-to-deal-with competitor trying to make you look like an imbecile. Another great tactic is to refer the disruptor to a follow-up conversation on that particular topic after the teleseminar, and stating what a “great question” they’ve asked.Now then, always expect disruptors, and try to shield such questions in advance. Always control the Q and A, and when you get an SOB be sure to follow-up, because sometimes the most hostile folks turn out to be your best future customers. Indeed, it is my sincere hope that you will consider all this and think on it. Then act appropriately during your teleseminars.

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